The highest cost in any barbershop is not rent. It is not equipment. It is not education…

It is a barber who leaves

The research

• Companies with strong learning cultures show a 57% staff retention rate, compared to only 27% for companies with a weaker learning culture — according to LinkedIn's 2024 Workplace Learning Report. That is more than double the retention from investing in your team's development

• Inadequate training accounts for 40% of resignations. The barbers leaving your shop aren’t always leaving for more money. They are leaving because they stopped growing. A developing team gives people a reason to stay

• Workplace training boosts job engagement for 92% of employees—and about 80% say that if they receive training, they would stay 50% longer

Example cost: A barber who brings in £50,000/year and stays an average of 4 years before leaving will stay 50% longer (2 years) if they have regular training (once per month)

When they leave, you lose £100,000 (the 2 years that they would have stayed if they had regular training)

Now, times that by 3 barbers

Are you willing to let £300,000 walk out the door?

Then factor in stress, recruiting, onboarding, and rebuilding a client base around a new hire, which costs the average barbershop owner months of disrupted income and lost clients. And yet most shops invest almost nothing in developing the team they already have

Principles Teams changes that

The shops that train their teams don’t just retain staff. They build a culture that attracts better barbers, produces better results, and generates the kind of word-of-mouth that no marketing budget can buy

Your team needs training. But who has time to build a curriculum from scratch?

You are a shop owner. You are behind the chair. You manage bookings, handle client complaints, create content, pay rent, and try to grow your business—all at the same time

And somewhere in between all of that, you are supposed to figure out what to teach your team, how to structure it, how to deliver it consistently, and how to make sure it actually sticks

Most shop owners never get there. Not because they do not care about developing their team. Because building a training program from scratch while running a business is nearly impossible

So the team develops at whatever pace they develop on their own. Some improve. Some plateau. Some leave — taking their clients with them — because they stopped growing and nobody gave them a reason to stay

Principles Teams is the educational “glue” keeping your team together for longer

Every barber on your team gets their:

• Own login

• Own quiz after each module

• Access to the full cutting curriculum

• The Why Lab theory modules

• Weekly live calls

• Personalised AI assistant trained on the entire Principles system, available 24 hours a day, seven days a week

You all learn together

You, the barbers, and the business grow!

Don’t let another barber leave, costing you thousands, when you could boost their morale, show them a development path, and increase team retention — or lose them to the shop that will

We’ll deliver the curriculum, they watch on their own terms, you keep bulletproof barbers who enjoy their current workplace

If you’re interested in knowing more about how Principles Teams work,

More importantly, do you want to build a brand that attracts and retains stronger barbers for longer — while keeping an extra £300,000 in your bank?

Click the button below to apply for Principles teams

Nathshapes

One fixed price, unlimited barbers.

Cancel anytime.

Here’s what some members have to say

“The person and barber I was in January to the person and barber I am today are miles apart” - Mark Rostron